DESIGN PROJECTS
ICF
WEB DESIGN & BRANDING PROJECT
WEB DESIGN & BRANDING PROJECT
![](https://cdn.myportfolio.com/e8ecb61f33ed0bfcc2a2abc0420cf99c/2435d6ab-aa38-42b8-a3fd-c2a7abfb7518_rw_1200.jpg?h=36702c6d4be364b996d6ecf2c2c349d6)
THE ICON STOLE THE SHOW
This client recently changed their business name from “Spinsane Cycling” to “Insane Cycling & Fitness”. The term “Spin” is trademarked and their existing business name was becoming a legal problem. I created new brand colors, logos, and a website for this client. During the design process, I proposed that the “S” from the main logo design also could work as a secondary logo or alternate logo. This alternative logo looks great!
Project: Rebrand
Client: Insane Cycling & Fitness
Role: Art Director / Designer
Client: Insane Cycling & Fitness
Role: Art Director / Designer
MAIN LOGO
![](https://cdn.myportfolio.com/e8ecb61f33ed0bfcc2a2abc0420cf99c/c39d3ec6-52b0-45e2-9d51-86ea17ec318c_rw_1200.jpg?h=4b83a2e3ab63d3cef785c9e273d5b4cf)
ICON / ALTERNATIVE LOGO
![](https://cdn.myportfolio.com/e8ecb61f33ed0bfcc2a2abc0420cf99c/78f1b7b5-57f2-4c2d-ad8b-fbfda4867ddc_rw_1200.jpg?h=e0745f3f2b416673a30847137f34b6a9)
WEBSITE
The website was a one-page WordPress site designed to provide quick access to cycling class schedules, signups, and general information.
![](https://cdn.myportfolio.com/e8ecb61f33ed0bfcc2a2abc0420cf99c/93bf7665-ad75-4061-9f0d-97e1169c10ef_rw_1200.jpg?h=c843114926ee024ee923724305356a70)
![](https://cdn.myportfolio.com/e8ecb61f33ed0bfcc2a2abc0420cf99c/06e2d2c4-7962-4662-a0a9-b9f852a21e7c_rw_1200.jpg?h=98c4aad7244c6b471ba8d318388645e2)
WORK
Piikup | Maine Eventz | PBC | ICF | Genesis
Piikup | Maine Eventz | PBC | ICF | Genesis