DESIGN PROJECTS
PIIKUP
REBRANDING PROJECT
REBRANDING PROJECT
BRANDING!!!
The exclamations are for emphasis. I am emphasizing my excitement and the customer's excitement about how this project came out. This client is a local startup feel-good story. Winner of the "Social Change Maker Award" at the 2017 Oakland Indie Awards, this client launched a delivery startup that specializes in local e-commerce deliveries and pickups. She describes her startup as, “A Socially Responsible Delivery Hub”. This client was expanding her business model and her current branding was limiting in several ways. She was looking to broaden her brand appeal, clientele, and funding.
Project: Identity Design
Client: Piikup
Role: Art Director / Designer
Client: Piikup
Role: Art Director / Designer
The client preferred a font and logo that was thin and somewhat "playful" but still serious. I kept this in mind as I focused on creating ways to translate the hub aspect of the design. During the creative process, I came up with a concept that would meet these goals.
The final logo design is somewhat of a “quadruple entendre” because it represents: a box, directional planes, a hub, and a play on the word “pickup”.
WORK
Piikup | Maine Eventz | PBC | ICF | Genesis
Piikup | Maine Eventz | PBC | ICF | Genesis